I know providers who charge big bucks and literally have to turn business away, providers who charge big bucks and have to supplement their income from another job, providers who charge below average and have plenty of business and providers who charge below average who are struggling.

The key to those providers who have plenty of business, whether they charge a lot or a little, is perception of value.

How each client interprets value differs, of course; so part of this is targeting that perception to the provider's preferred client demographic.

So what has specifically worked for me as a client wouldn't necessarily work for others. But I'll say in general that whether a woman has charged $200 or $700, I knocked on her door with the envelope in hand believing I was getting value equivalent to or greater than what was contained in the envelope.

Look at those providers who are *actually* successful right now (as opposed to those who brag and aren't really successful), and you will see that each one does it differently in terms of the specifics; but the common denominator is that the men who see them consider themselves to be getting something worth the money.

Forget the gimmicks (Buy one get one free, refer a client get X amount off, etc.)

Forget the specials (This week only!!  20% off for one hour, etc.)

Ive never run a special.  DO NOT RUN SPECIALS!!  Why devalue yourself?  Dont go backwards.

Dont look at other lady's rates or say "Im as hot as her.  If she can charge so much, so can I"-- this is a mistake.  You dont know how long is took one provider to get to the rate she's at.  Or she could have a full time job and is not completely dependent on providing.

1.  Have good rates.  Have rates that attract a lot of clients.

2.  **Give them EXCELLENT SERVICE!!!**  That way, you are not just getting $300 one time (or whatever you charge for an hour.)  You're getting $3,000 over the next month or two from the guy because hes going to keep seeing you.

3.  You need to encourage every client to be a repeat client.  Do whatever it takes to make sure they keep coming back.  (other than running specials).

4.  Once youre so busy you're turning guys away, increase your rates by 20%.  Do this gradually.  Maybe once per 4-6 months.  

5.  Grandfather your old clients for about a year.  Then bump them up $100 if they want to keep seeing you.  If they dont, its ok.  Youre busy with the new clients at the new rates.

Repeat #2-5 over and over and over

Before you know it, you're busy on a consistent basis and youre at a high rate.  

Again, do not start high like the lady whos been around for a few years and worked her way up to that rate just because you're as hot as her.  

Nobody starts at the top.  Everybody has to work their way up and prove themselves in any line of work...

They are not the same thing, by the way.

The first gets your face and name out there to the public.  That involves putting up ads and getting your name out on these and other boards in a positive way.

The selling is the clincher.  When someone contacts you, pour on the charm and grab them.  Don't put them off with long delays in getting back to them, etc.  Appear that you are eager to see THEM.

I have ladies in Jax that market themselves. Thye folow up with me to see how things are going and so forth and asking if we want to get together if they have not heard from me in a month or so. I think that is great habit to get into from the provider side. It's a very nice touch and I almost always book a date for the next week or so. I guess its also nice to have my firends as very attractive ladies
JaxMan60