Pfizer Corp. (NYSE PFE) made the announcement today that VIAGRA
will soon be available in liquid form and will be marketed by Pepsi Cola (Pepsi Bottling Group NYSE PBG) as a power beverage suitable for use as-is, or as a mixer, under the name "Mount And Do".  Pepsi's proposed ad campaign suggests: "It will now  be possible for a man to literally pour himself a  stiff one."  

is this supposed to be funny? or just crass.

Any reason it can't be both?