I got the impression he wanted to buy a card on-line which would not be anonymous.  
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It's only anonymous is he goes to a brick and mortar store and pays for the card with cash (although he is still recorded on video).  I'm not big on buying GCs at stores, so I've only noticed the big names (iTunes, etc.). I have never seen a Honey Birdette GC on the racks at the stores. Even if I did see it, I wouldn't know what it is and would quickly forget it.
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ANYBODY doing brick and mortar GCs should do a quick google search for "GC scams" and learn what to look out for and what to avoid.  
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I do believe that if OP buys a card w/ cash in a store that he can scrape off the stuff covering the codes, take a photo, and send it to the recipient who can then use it. OP can also probably send the numbers as text in an email or text message.  The thing is, the photo is "encrypted" and no one can "see" the numbers w/o seeing the actual picture. If typing in and sending numbers, it's more susceptible to being snagged or hijacked (keylogger malware on computer; non-secure email being read by someone else; etc.).

Lol no, it's a lingerie company.  A provider I saw wanted a particular set from them, and I thought since idk when or if I'd see them again I'd get them a giftcard so they could get it. Or at least towards it. My main concern is the website asks for a shipping address, even though I just want the online gift card. I don't want a bunch of paper catalogs and flyers showing up at my house.

Serious Q about GCs and email addresses. She (the intended recipient of the gift) probably has at least two email addresses: (1) Escort Business email (2) Private Life email.  
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If the GC is sent directly from HB to her Escort address, does she have to use it ONLY using that email address?  That is, create an account, log in, ship to her Escort email / real name / real address? OTOH, if she receives card numbers or a photo / screen shot of the numbers from HIM and his hobby email, she can use them on any account.  
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One creepy snoop in the HB sales / shipping dept would just have to google her Escort email address and say, "Wow! A pro!" and then correlate her escort email and escort ID with her real life shipping address (name and address).
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Do I sound paranoid (on her behalf)?

Posted By: TurbayVeronica

Re: a thank you
HB is meh, shipping takes forever. They dont have diversity on body types. I have few items but I wont sweat it. Too expensive and quality some times is meh.  
   
 When you sent a gift card we get an email with a link directly to the site that has the funds. You want to put your name or the reference so she knows that was u who sent it (if you want to) otherwise would show "HB gift" and that it...  
   
 Just my opinion... If a guy wants me to wear something specific from there, he can sent the GC and I order, buy it and Ill wear it... but if is a thank you (token of appreciation), I rather a vanilla visa gift card (that I have on my amazon wishlist)... bc I can pay bills, utilities, food, gas, with it.  
   
 But im practical