in hotels and motels all day and all night. You only stand out if you are sweating and shaking and worrying about standing out.
 

Walk in owning the place after a fun night on the town, no problem.
Meekly scurry past the front desk trying not to be seen?  Busted.  It's all in your attitude and confidence.
Upscale place vs. shitbag hourly no-tell?  Guarantee the No-tell has seen it all before.  
Just do your homework big time with BP, before pulling the trigger.  
Have fun!

from a retail therapy spree...  evening, possibly a restaurant run...  late night, look like you are returning from a night club!

While I might consider taking a late night appointment if I knew the gentleman I most likely would not take a late night appointment with a client I've never seen before. When I worked with an agency years ago I worked the late night shift (6pm till 2am and sometimes later). It does feel a bit awkward as a young woman to walk into some random hotel quite late at night. Then again, as long as you seem to know what you are doing then nobody seems to care. That's why I always ask for specific details on where the hotel room is located at.

Some of my favs.....

Are late nighters, I have 3 that come see me in the wee hours of the night-fair warning of the visit of course, I love it cuz I sleep like a baby after some Raunchy Naughtiness....    I have my own incall, I close up shop early when traveling/touring due to the hotel I stay usually has keycarded access after a certain hour....   But a late night Romp ..... Def. A YUM!!!