The only thing I care about is if I can verify them. Some platforms are more sketchy however, like Escortbook, Milkshake, etc but that fact in and of itself is not determinative for me. I would steer clear unless you can find substantive reviews here AND be able to contact their veteran/verified/known reviewers privately. But that is my standard. You handle as you see fit.

That is just the platform that they are using to publish their website. I think that escortbook is more popular for European providers and I do believe it is free. I personally use cuties, I pay $24.99 a month for them to host my website. I think like Robert said it is not so much the platform they use, but do your research before proceeding with booking to make sure they are in fact a real provider.  if a gal is only doing this very part time I can see why she would want to not pay for a webhost for her site. If all of the photos of the person look way too perfect and there is no way on god's green earth you would bump into a human looking like this in real life unfortunately may just be AI generated. There are a LOT of these on X, so always double and triple check before sending any $$.

First off, no matter what platform a provider uses, more are dishonest ads than not these days. Escortbook is not a site that means they all are, however. There are some legit ones that have good reviews on TER. Like Robert said, as long as I can verify them, I'm good.

the START to your search, not the End of your search.  No guarantees come with an ad and there are some ads where ALL of the information, including the photos, are bogus.  As Robert suggested, if you start with the ad, and then seek corroboration elsewhere, it will go a long way to eliminate the sketchy providers from your TDL.  Having TER VIP and being able to PM previous reviewers privately about a particular provider to either verify information or correct misinformation about her appearance, menu and/or attitude during the sessions is the most valuable asset you can find, IMO.  Finding good providers while eliminating bad ones goes hand in hand.  Never be so taken by photographs that you ignore red flags that come up during your vetting process.