If so, do you then make an attempt to customize the date to include specific things he's mentioned, in prior reviews, that he particularly liked or enjoyed

Because I always accompany my cock shot with the email...

That way they know what I like, and will accommodate.
I do make sure their menu offers what I like and am looking for.
After inquiring "what makes a good client" most of the provider friends told me communication....Let her know ahead of time what you like......give her some direction.

I definitely always try to read my potential client's reviews. I feel it's part of my job and something that can certainly be a great tool to already know his preferences before meeting him. Or if I feel like I may need more info like: drink of choice, fave lingerie color choices, etc. I just simply ask via email or text.