I know, not the best subject but it's the best I can come up with, at the moment.  

So, what the hell do I mean?  I mean this:  what is the ONE thing about a provider's ad or website that motivates you to actually book a session?  Is it simply great photos? Is it a particular photo?  Is it a particular service offering?  An expressed interest or specialty offered?

In my case, there two instances that come to mind.  In one instance, a now retired lady from the East Coast was visiting LA.  I forget how I came to learn about her in the first place but I saw she was visiting LA.  I liked the photos on her site and her rates were affordable.  I found her attractive and probably would have booked a session if she made it to SF.  However, when reading through the copy on her website, there was one particular interest she mentioned which single handedly motivated me to book a trip to LA specifically to see her.  If she had not mentioned that interest, I probably would not have made the trip.  After making that trip, I enjoyed her company so much that I had subsequent sessions with her in Seattle, SF, and Las Vegas.

In the other instance, there was an ad placed in this forum by a lady visiting from out of town.  She posted a photo with her in a particular pose which "signed the deal" for me.  I haven't booked a session yet but I'm definitely working on a plan to arrange to meet her.  This particular lady has posted several ads here in the past but it was that one photo which "sent me over" and motivated me to meet her at my earliest convenience.

So, what is it for you?  Or do you even have one?  

Peace...