So, we've all seen escort ads on this site and on other sites.  These days, I tend to use Tryst as my main "directory" site and I'll peruse the Buzzz boards here, on occasion.  Anyway, recently, I've realized there are certain traits of an ad that really get my attention.  It's not a particular word, phrase or abbreviation or anything specific like that (even though 'Greek' and 'PSE' are terms that catch my eye these days  lol), but a way a point is expressed.  
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Here's an example:  https://tryst.link/escort/claraskye333
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Cool photos, I like her physique, kinda pricey but I could make the outcall rate work.  Fine.  Not enough for me to consider reaching out.  That is, until I read her ad copy.  lol  The  "and who really like to **** if we're being real", "married men who have a big d***" and "your tongue down my throat" are the lines that caught my eye.  Sure, not the classiest of expression but I love the candidness and the "lightheartedness", I guess, really appeal to me.  Like she's having a little fun with her ad copy.  lol
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Here's another one:  https://tryst.link/escort/abigailglass
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Love her photos, love her physique, the rate is NOT happening but the "nerd with a feral libido" makes me smile and draws me in.