It honestly depends. Eros is a lot of money, and in some cases, doesn't produces great returns unless you shell out MORE money. If you're including the base-price of the ad, plus add-ons, it can total a lot more than the cost of a session for sure. I think your advice about raising rates is solid advice, and from the description you gave, it seems to fit. If the market is higher density (like New York, Chicago, or LA), you have to dish out the dime to even get your ad seen unless you've got "available now" on all the time.
If she's really only semi-UTR, she may want to consider experimenting with a free website as well. With that price, certain levels of social media are expected, and a website also makes her
VIP might garner more hits, but things like authenticated photos automatically add you into other categories, and it doesn't cost more to add that to your ad.
You may want to try Slixa as well. It seems to be far more popular in SF and California in general than it is elsewhere. Other verification service websites like P411 and Date-Check are also viable options instead of Eros as well, but she has to be vouched for in order to become a provider member of those sites.
Bottome line- the more diverse her advertising strategy, the more clients she'll get. If her ad copy is correct, that alone will help filter out unwanted business and further attract the types of clients she's really after.
It's nice to hear from somebody in Chicagoland.
The market is San Francisco and the South Bay/Silicon Valley. The market is densely populated and brutally competitive. You are right. It takes bank to advertise in this market. I noticed that San Francisco ad prices are the same as Chicago. It's a question of ROI (return on investment).
Having a web page is not a bad idea. While a diverse advertising campaign is a good idea for some products, it can work against you if you go overboard. You would not want to advertise an expensive car in the Dupont Registry and put another ad in a flea market paper. If somebody googles up the number and sees it in both places the guy looking in the Dupont Registry will think the product is suspect.
Market Segmentation is the key. It was very difficult to do at the closed board.
Her ad copy was fine. If you ever were a member of the "defunct group," you would quickly find that there was no ad copy that would screen out certain people who would low ball almost any girl advertising there. It had a terrible reputation for a reason.
P411 probably has some worth out here. I don't think Date-Check is used much in the Bay Area.
Thank you for your response.
-- Modified on 7/2/2014 11:21:49 PM
Both of you give sound advice. What you both mentioned already is what I had told my friend who I have been advising for quite some time now.
For the ladies that are smart, they really have nothing to lose by making a "bump-up" in pricing.
ALthough you are right about the Dupont reference. My sound advice to my friend was to defer the higher priced ad and give them a discount on the lower end ad site, such as R B was.
Bottom line is, now is the time to make a move and ask for more money. Its frekkin 2014 and the AAMP girls are still charging 2huns(SF)? Hope they have wised up when they moved on?
