In figuring out the numbers of what it costs to run your own production (your own website, let's just say) you also have to figure in the cost of marketing.....
The web world of porn and the DVD world of porn is VERY competitive. It's not just a case of you build it (a website) and they'll come - or you shoot it and they'll buy YOUR DVD. Marketing is what makes you rise above.
On the web, it's Search Engine Optimization and Search Engine Marketing. For DVDs it's print marketing, package design, tradeshow marketing materials. And there's plenty of integrated overlap. Bottom line, If you want to run your own game in the biz you gotta pay to play.
In figuring out the numbers of what it costs to run your own production (your own website, let's just say) you also have to figure in the cost of marketing.....
The web world of porn and the DVD world of porn is VERY competitive. It's not just a case of you build it (a website) and they'll come - or you shoot it and they'll buy YOUR DVD. Marketing is what makes you rise above.
On the web, it's Search Engine Optimization and Search Engine Marketing. For DVDs it's print marketing, package design, tradeshow marketing materials. And there's plenty of integrated overlap. Bottom line, If you want to run your own game in the biz you gotta pay to play.
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