well one of them......  is when the ladies  write about how hot they are instead of about the experience they hope to provide you can see the photo  already and if your really hot you do not need to mention it...kinda like guys who tell you how rich they are....  the rich ones have more class any never bring it up ....unless they are  new money and jerks lol...  when I read a woman's ad I look for something interesting that sets her a part from the rest....when I first wrote my ad  I said, when asked my best asset  I would say my mind and my sense of  humor  .....so many men responded to this one  little line and told me it was why they called......