gives this the girl the title "rated #1 in Arizona 2 years in a row"?  Is there some kind of voting system at the end of the year or is this simply her own claim to fame because of her favorable reviews?  

Thats a good advertising schtick irregardless of her merit.  When you advertise a product and you claim that it is the "best", the consumer takes the claim with a grain of salt.  However, when a consumer is told that something is #1 in (whatever category) the consumer equates that product to being the best since it is either tops in sales or rated by other consumers as the best.

There's a book out there that goes into further detail: http://www.amazon.com/exec/obidos/tg/detail/-/0887309372/102-0542413-3268126?v=glance

an excellent ead for those who own a business or in marketing.

Why not go see her to find out?

I think we should have a big banquet at the Biltmore, once a year.  Form an Academy, take nominations, and have Price Waterhouse tabulate the results and put them in envelopes!  We could have a red carpet and everything.  

Announcer:  "The nominees for 2005 Best Reverse Asian Cowgirl are..."  You get the idea.

(And no, don't consider this an invitation to crank up your keyboards and actually nominate your ATFs...it's just a joke!)