for a variety of reasons:
1. Screening new clients takes a lot longer than you probably realize. Sometimes you have to go back and forth through multiple emails with a client just to get the screening info, then you have to contact references, look up info, etc. It can take a while.
2. Placing ads can also be time consuming. If a girl travels, where she advertises may vary by region, and she may have to put up multiple ads on the same site (each regional board on TER, for example). Again, it takes time -- sometimes just waiting for each picture to upload on Eros takes a FOREVER.
3. Some guys are not so nice, and having an assistant do the "dirty work" of asking for personal info, or telling a client that he is not a good fit, is a nice buffer to have. It can spare a provider from unpleasant tirades or insults -- assistants definitely have to have a thick skin (many are retired providers who have long since learned how to disregard the assholes).
4. Some guys like to be pen-pals before or after the appointment, and yet most of us do not have time to email our many clients as if they are old friends. An assistant again acts as a buffer to prevent overly-needy clients from monopolizing our time.
I'm sure there are other reasons to use an assistant, but these are the ones that I know I can see that they would be a real benefit.