Oh my goodness, this whole post was HUGELY helpful so THANK YOU!!
I have a mind that can sometimes skew a little analytical so it's always good to have someone help me reset and look at things from another perspective, which your post definitely helped me do! Hahah seriously, come teach my marketing class - I think you're better at getting certain concepts across than even my professor!
I hope you don't mind if I bug you with a PM or two in the future! You've given me a ton of stuff to think about.
Posted By: SultrySmarts
Welcome, Savannah, you've been given a lot of information here. I'd just like to add one more thought.
Yes, most people are visual to varying degrees. Pictures play a HUGE role in attracting larger numbers of clients. BUT . . .
Even if you're a high volume gal, you won't want everyone. You'll only want the type of client who speaks to YOU. You need to figure out WHO that client is.
Before you do anything, figure out what your perfect client looks like. What's the age range? What's the physical look? What's the personality type? What kind of connection, besides physical, do you want? Do you want anything besides a physical connection? The list goes on. If you need help, PM me.
When you figure out what type of client you want, figure out their interests. My gentleman, for example, are HIGHLY interested in finance, wine, travel, luxury cars, sports--especially golf, etc.
After you figure out their interests, head to the library or bookstore and READ the magazines associated with these interests. Take a pad of paper and a pen with you.
If you're looking at cars, for example, you're going to see the words "luxury", "sleek", "high performance", etc. often. Think those big agencies get paid the big bucks not to know what speaks to their market?? Think again. They've done your work for you. Incorporate those words into your ads and website to draw that market.
It's amazing how well it works.
Regarding photos? Use the same tactic. Look at the magazines. You're going to see much different photos in a muscle magazine than you will in a wine magazine. LOOK at how women are portrayed. Figure out how that relates to you.
Lastly, do a search for providers in your area who resemble you and head to their sites. Look at their photos. No, don't copy their stuff. We get a little miffed when people do that. DO figure out what you like and don't like and use their images to spark your own creativity.
Hope that helps. Feel free to PM me if you need more. Many would think a mature woman of my age and body type would not have had the success I've had. They'd be quite wrong. It's all in how you position yourself . . .
Best,
Michelle