This is what I do and I have success with it:
1. I look at her pics. If I am not attracted to her, I stop right there.
2. Then I will move to her rates. I only do multi hour dates so I like to see multi hour discounts.
3. Then I go to her reviews/profile, but more specifically, does what she likes to do or what she does well match what I like to do? e.g. if a girl has great reviews and is great looking but is known for LFK only or doesnt allow BBBJ, I scratch her off my list.
4. I like to get some understanding of her overall professionalism. Is her website professional or is it some super cheap piece of crap with a million misspellings and crazy fonts and bad design? I am not looking for some Fortune 500 product, but it tells me something how serious the lady takes her craft and herself.
5. Then, I pm her last 5-10 guys and see what they have to say. The reviews are so overinflated anymore because guys dont wont the giref of blowing someone's page after page of 10/10 reviews. PM'ing allows more honesty outside of the public spotlight.
6. I search her board posts to see if she is professional and not BSC. Lots of drama is a deal killer for me.
7. I check out her eros ad, other review sites, DateCheck/P411 profiles, Google her stage name, etc to give me something I may have missed in steps 1 thru 6
8. I check with close friends here to see what they may know/have heard about her.
9. Lastly, I contact the lady in question and see her contact response time, her availability, her personality and overall professionalism when replying to me