They are the first thing that a guy will look at.  If he doesn't get a buzz from them, he'll click someone else's site.

So, with that said, here is what I look for:

Good lighting, I want to be able to see what I'm suppose to see.

Show me more or less what your body shape is.  If you conceal it, I'll just assume it's not something you want people to see.  Even if you are on the heavy side, there are BBW gals with great body shots.  Here's one word to consider:  stretch.

Smile!  If you are going to show your face (And you don't have to, I understand that.) don't look like you are taking a mug shot.  A smile is worth a million bucks.

Last suggestion:  Use a professional photog.  They really do make a difference and the few hundred dollars will get paid back by the extra dates you get.

I hope this helps.

i know a few PM me and i;ll point you in the right direction.

Ever since I posted my ass I've been getting a lot more feedback, lol.  I never thought it was that much of an attention-getter myself but apparently butts are in.

Good luck, girl.

You want to show your assets as well as give the guys an overall idea of your physical stature.  All up-close pics do not give any indication of how tall you are or how curvy you might be.  

One of the best ladies sites is Ellyse in Miami.  She never shows her face yet there is a great pic of her sensual eyes.  There is nothing wrong with bluring your face or using long hair to shield you face.  Also, total nudity is not necessary.