Its not always about the picture as a whole.  It might be the way her hair is caressing her cheek or the curve of her neck as it flows into her shoulder.  I've seen some very eye catching things in most of the pictures the ladies share with us.  Look at the details.  They must have seen something in them that even they find appealing or they wouldn't post them.

I frequently have ladies ask me if I have seen their web site pics and which ones I like.  I sometimes respond to the ad postings with a compliment just to offer a little positive feedback.    If i were running and add (making a post), I would welcome a little feedback.  It keeps the board active too.

LOL at: "Other providers have asked me to please pull the replies."

It bugs me, too. If I like what I see, I'll tell her in email along with an appointment request. I think these guys are getting off (not literally, I hope) on virtually flirting before an audience. Perhaps they think they're helping the provider appear to be highly coveted. If anything, I think it undermines any personal appeal her ad would have.

or are one of her regulars and are just trying to support the lady's ad.  Remember, beauty is in the eye of the beholder (or sometimes beerholder).  One man's aphrodite is another man's "blah."

Its much better than someone trying to post something negative or rude.

When I first started posting that is how I became active.  Looking back on some of my early posts (similar to LP's discussion on why post to an ad) and realized that they were nothing more than a way to banter with a lady (some I had seen and others I never did see to this day).  Now if I see an ad by a gal I have an interest in (and hadn't previously seen) I will send a PM or email (but generally only if I have an interest in setting up that appointment).

I definitely agree that it is redundant to see the same guys posting week after week to an ad of a lady (effictively shilling for her).  You would need to ask a lady if she appreciates this (and I suspect some like it as it does keep the thread alive and draws some attention).  But like anything else, if it bothers you, simply move on to the next thread, as you don't have to read the responses.

If you pull the replies of the guys drooling over a lady's post, you'll need to pull the replies from the other ladies.  You know the ones, "oh girl, you're looking so hot, we need to get together soon."

A couple of times, I've posted a short reply to prove my TER handle to someone I had been in contact with via regular email: "I'll reply to your TER post with 'Great picture. I like the hat.'" or some other 'coded' message.

A couple of times, I've posted short questions. "Any reviews?" Recently, I asked Adrianna_Star about the other girl in a picture on her website. No reply. (And that "blue" pic IS great!)

Usually if it is a out of town lady I know, who will be visiting our area, but I doubt that's what you're talking about. I believe you're talking about the same guys replying to every ad.

My guess is it is the same reason they suck up in their reviews. Hoping to curry favor for whatever reason. Just as some guys give a "slightly skewed" review to get a referral or whitelist...

For the habitual cases, your guess is as good as any.