I've written 2 line BP ads for my FBSM girls that went as follows...

"xxx in Pensacola Thursday Oct. 1st through Sat. Oct. 3rd, from 10 am to 10 pm, by incall only.  

No last minute...screening is required."  

What do they do? "Can I see x at MY hotel in an hour?" Ok, so that's three fkin things they missed in a two line ad. No outcalls, no last minute, and she is not there 'TONIGHT' DUMB ASS!  

They look at tits and ass, and all brain function heads to their c*cks. I swear, I have seen this 100 times a damn month, for YEARS, and it never changes with some.

First thing most I do is look at the photo and dates you are visiting...if interested, I'll then click on your review link.  Once I've done enough research...sometimes I'll  go back to read your novel of an ad.  

Problem is so many of the ads just say the same thing.  Once in awhile I'll see a girl post a really clever ad.  Short and to the point but something enticing...not too dirty or trashy, just something personable that makes her ad unique.  Those ads usually get the most attention.

1.)  Photograph  -  If I'm interested I go to #2.
2.)  I check rate & reviews.  I have a number I prefer to stay within and if the person is over that then I usually stop looking at them.  If the person is within the number I'm will to spend I check the reviews.  If the reviews are good and the menu matches what i am looking for I move to #3.
3.)  I review the ad and the providers site (if available) thoroughly before contacting the provider.  I'm one of these idiots that believes you only have once chance to make a first impression.

So I guess to answer your question if your picture catches my eye, your rate is within what I prefer to spend, and your reviews are what I am looking for I will read your ad no matter how long it is.

In an ad or even on her personal website, I tend to not read everything if it's the length of a short novel.

Swim

There is really no need to include anything other than pictures, a link to your website, your rates, any specials and your tour dates. The rest is filler and only has the potential to turn me off after I've seen your hot pics.  

Let's face it: this is not an inexpensive hobby. Most of the men who can afford to engage in it make a decent living, and they are, therefore, probably reasonably intelligent. Sophomoric and solipsistic drivel only has the potential to turn them off.

In that order, but rarely read the prose.

After pursuing the hobby for a few years only far from home, I decided to try some local providers in a large city near my home. I found a huge number of good looking, well reviewed providers, with short ads. But there was one provider with a long ad that seemed to indicate that the author was an intelligent, loquacious young lady. Based on this, I put her on the top of my list, and I'm glad that I did.

I guess that most guys like the shorter ads, but there aren't so many of the long ones - and some of the long ones are really just drivel. So, it might be helpful if you can write a good novel.

I think it's more important to sound *reasonably* intelligent.  You don't need to use big words or complex sentences - actually the opposite is preferable.  

For me an ad with awkward wording or lots of spelling mistakes is not persuasive, especially for those of us who like to spend time with *the whole person*