What he is saying, in the most direct way possible, is that this site was not designed to be a marketing tool (*even though it can be used that way*) the purpose of this site is to help hobbyists wade through the various avenues available to them for participation in their 'hobby'.

This site will allow hobbyists to avoid danger and will help them understand the value of services offered from a consumer's point of view. The flip side of that is: when a provider excels at providing a desirable service, she can build a reputation within the site as a safe, valued Adult Entertainer or Provider.
 
Providers are not allowed to pay for any advertising space within this site because it was determined this could be a conflict of interest. So, no "profiles" are allowed and no specific areas of space designated as an advertisement. You are allowed to participate in local discussions which help the community understand your views and have better insight into your personality.

Your best bet to utilizing this site effectively is once you have followed the suggestions of establishing yourself a website, then provide the services that you advertise and be forth right in your business dealings. A stellar reputation and the knowledge of your dependability and service are quickly spread through the adult community once you start providing the services you advertise.
Best wishes to your future-