I left in the comment about chat because it was once part of the formula. Since chat is pretty much dead here as far as I know, it hasn't been part of the equation for the past couple of years.
Meeting ladies at M&G's has always been big with me in deciding to book for the first time. I remember meeting a relatively UTR provider from this area at a Vegas pool party M&G about three years, and we chatted and shared a drink for about twenty minutes, noting that since we were both from here in the NYC area? Several months later, I posted an ISO post on the Philly board seeking company during an overnight business trip there, and this lady responded, along with about a half dozen local Philly providers, most of whom were highly rated there. Guess who got the booking, even though her rates were higher? The lady I met in Vegas, of course. FYI, she's received more than a few bookings with me since then, too, both in Philly and NYC. Even though I haven't seen her in a while, she stands to get more. Other ladies I've met at M&G's have also heard from me afterward as well. I could also give as an example my first ever M&G back in '05, hosted by the late Mikki the Milf and Hyabby. The person who opened the door to let me in that night is named Octavia. Although I had never met her before, five minutes of welcome to the party conversation, and a few subsequent encounters at these events, led ultimately to booking with her a number of times, a couple of Superbowl parties, a review, whitelising, and friendship that endures to this day. All of that from just a few minutes of conversation.
Then, there is Piper, Chloe, Samantha, Alyssa, Lana, Sindee NYC...all of whom I first met at M&G's, and all of whom are friends I meet with as often as I can.
Bottom line: being part of the community here will lead to bookings...even if you just post often enough to be remembered. Your website and reviews are equally important, but you will make a greater and better impression by participating in the discussions here, and attending any events that you can spare an hour or two to attend and share a few minutes of conversation with prospective clients.
Just my three pennies, FWIW..