(Disclaimer: I don't see myself using the service since I like an intergrated experience with cuddling as part of foreplay and/or afterplay)
Their FAQ section:
"Q. What if I become sexually aroused during my session?
A. Don't worry, it happens! Although sexual activity is not permitted, arousal is perfectly normal and should not make anyone feel uncomfortable. "
Now I don't think a guy who is actually interested in getting a 'happy ending' will be using the service, but I wonder if they are prepared to be in a spoon cuddle position with a guy sporting an erection for most of the time. Kind of hard (no pun intended, lol) to figure out where to put the the erection to get comfortable. If they put it between their thighs, they'd better be prepared for some 'accidental' ejaculations every now and then from the overly-turned-on.
I wonder if there are only certain cuddle positions they allow? I for one like a woman cuddled under my arm as I lay on the bed on my back, with her on her side and her upper leg draped over mine. Very nice 'afterglow' positions.
They talk about guests wearing pajamas if desired. I wonder if they accept guys who wear loose 'boxer' type shorts and tank tops or no shirts?
Do the guests have the abiity to request the type/style of pajamas the ladies wear?
Do they change the sheets after each cuddle session?
Finally, they really do need to define out the difference between sexual and non-sexual touch. The more in touch one is with one's body, the greater the ability to include that body area in arousal. Do they mean that just the genital area and breast area are out of bounds? Many women find the shoulder/neck area a source of arousal. Is nuzzling that area as part of cuddling in or out of bounds?
In the end, they will obviously be the determiners of what is ok or not, but it seems it could be a very small step to moving to something that local LE might raise an eyebrow over, even though they say it is 'non-sexual touch'.
I guess the ultimate test is a guy asking his girlfriend/wife if she would have a problem with him stopping by the Snuggery for a session. "Honest honey, I am just there for some boost to the oxytocin. It's non-sexual', as he runs out of the room ducking the objects thrown at him, lol.