Exactly what I said back on 7/23.  Providers who wish to market their services need to differentiate, they need name recognition. If I was to launch a new toothpaste, I certainly wouldn't name it "Crest". Try a name that isn't already taken. Here's a few suggestions, Nikki, Tiffany, Vanessa, Bailey...oops, there's at least 2 of each of these on Eros right now.

...usually takes away from the confusion.  For some reason though, that's usully the last thing we think of when choosing a name.