I agree there are a number of reasons why providers change names, as was discussed a few months ago.  But for every one name changed for provider safety, there are about 20 that are aren't.

For me, if I can't figure out who's who, it's simple...  I don't go.  If she changed her name because she's getting thumped by her boyfriend, I don't want to get in the middle of that, so I go elsewhere.  Changed her name because she's had trouble with LE?  Don't need that either, I'll go somewhere else.  Got a stalker?  No thanks, I'll look elsewhere.

My point is that there are rare legitimate reasons to change names, but legitimate or not, none of those reasons will benefit me.

Still, the vast majority of changes are to run from a bad reputation.  Sabrina/Tiffany/now Traci on Eros has been ripping guys off for years--just happened again.  Hillary/Shannon/Chloe/Summer Hills/whatever...  A festering sore on the hobby for over 5 years now that just won't go away.  Kate/Kimberly/Moll Flanders/etc...  Who knows what was going on there, but none of it was good and some got ripped off.  Morgan claims it was all on the up-and-up but it was proven otherwise.

The ones I don't understand are the solid providers that do it.  TJ has great reviews, but had a fake alter-ego "Tiffany" that she  claimed was a different person for years.  She now acknowledges that TJ=Tiffany, but she played that game for so long that I will never, ever go see her.