Let me be clear - this is not an "ad". TER Mods, this is me trying to help some fellas out in general.  

 
Research has shown that as temperatures rise, our ability to concentrate dwindles. It's why we have a harder time concentrating in the spring/summer when at work or in school. Add in photos of gorgeous women from any and all kinds of backgrounds and voila, a recipe for half-done booking request emails and P411 appointment requests *laughs*. That said, here are some tips to improve your initial inquiry emails since I can't provide a template email without TER thinking it's an ad.  

 
• P411 Users that use the "Request Appointment" feature please write a well-thought out introductory message to the provider - it goes a long way. If your "okays" are older (think around over 6months+), this is a great time to also state which providers from your "okay" list that you have seen recently and the month that you saw them.  

 
• Older References and/or "Okays": The time limit is set by each respective provider. I would argue, that given the pandemic, if your references and/or "okays" are over 6months to 1 year old and you legitimately didn't see anyone over the last year, there is the possibility of a more stringent screening and you should be prepared for that.
 

• Read the fine print. P411 and ads have limited us quite a bit so if you see a website linked or a policy section on P411 filled out, check it out.
 

• Email Tone: It's a thing. Tone is conveyed through word choice, syntax, punctuation, letter case, sentence length, opening, closing, and graphics. Read your email out loud. You may change things up a bit.  
 

• Email Limit: I have seen colleagues implement a limit on the number of emails a new client can send before calling it a wash, ranging from 3 to 8. What I do know is if it takes 20+ emails to book a 1H date... "Houston we have a problem".  
 

• Screening is more than checking your info to ensure you're safe to meet. We're keeping an eye out for red flag type behavior like: pushing boundaries, bringing up topics that shouldn't be discussed until after screening, failure to follow directions - especially when asked multiple times, consistently asking questions that are answered on websites, etc.  
 

• Oftentimes the way we approach things can be determined based on price point and/or looks. I get it - what I expect from the quality and shopping experience of a handbag that is $25 is vastly different from what I expect at $500 or $5000. However it doesn't change how I TREAT those items. Translation: every provider, no matter what, deserves their best from you in that initial message.  
 

We are on the receiving end of messages from people who cannot be bothered to take a few minutes out of their day to read a website/ad.  Marketing 101 is something we learn quickly and well. It has taught us that the bar is pretty much in hell, yet people keep tripping over it. It's why the majority of website bios/ads/newsletters range from a 9th -12th grade, are less than 400 words, and/or take less than 3 minutes to read**. It's not that people are dumb. We just know that we have a limited amount of time to keep your attention. After dealing with numerous inquiries that lead to dead-ends, time-wasters, and answering the same five questions, people just get tired. It's why you'll notice some people use auto-responders, assistants, or template emails. It's so they can give their best to the clients who have shown they give a damn. So be the one that when we get a reference request for you, we can sigh in contentment knowing that you made an effort, read the website, followed basic rules/directions, and respected boundaries. Be that guy!

 
*N.B. 664 words / 11th - 12th grade reading level / 2 mins and 25 seconds to read