Below are the most recent estimated stats for the 7 county metro twin cities market. Some interesting numbers that come out of this:
- In any given year 17% of adult males in the twin cities will see a professional service provider. The raw numbers below indicate this number to be 23%, but it has been adjusted to account for overlap such as clients who see a provider from more than one group per month. Personally I think both of these numbers are high, but these are what the data indicate.
- An estimated 73% of adult males in the twin cities have or will see a provider at least once in their life.
- 1.9% of adult males in the twin cities see a provider at least once per month and 11% see a provider at least once per quarter.
- Total annual market est. to be $102mm (not including non-professional) in 2001.
- A change in laws would result in a significant increase in market size (demand) with a majority of this coming from out of state clients, mostly those attending conventions. Convention planners at the nations largest and 3rd largest planning agencies estimated that the twin cities would see an increase in convention business of approx 42% if laws were relaxed.
The raw stats:
Street Workers –
Providers: 92
Engagements / Mo: 97
Revenue / Engagement: $37
Annual Net Income: $12,920
Local Clients: 51%
Unique Clients / Yr: 15,101
% of Population: 1.8%
Agency – Providers work for an agency who arranges for advertising and performs administrative duties. On average provider keeps 30% of earnings. Average provider works 16 days per month and sees 3 clients per day worked.
Providers: 670
Engagements / Mo: 44
Revenue / Engagement: $193
Annual Net Income: $35,666
Local Clients: 34%
Unique Clients / Yr: 135,449
% of Population: 16%
Independent – Does not work for an agency. Keeps all money earned, performs own admin duties, and arranges for all advertising. This is their primary source of income. Expenses are estimated to be approx 20% of gross income. Average provider works 21 days per month and sees just over 1 client per day.
Providers: 431
Engagements / Mo: 26
Revenue / Engagement: $202
Annual Net Income: $50,419
Local Clients: 72%
Unique Clients / Yr: 32,366
% of Population: 3.8%
Non Professional – New category this year. This group consists of providers who work independently, do not consider this their profession, and this is not their primary source of income. Typical providers in this category have a fulltime job, generally as a receptionist, admin assistant, or retail sales. The average income from their full-time job is $23k per year. In most cases their clients are work associates or customers. Numbers at this time are very rough and are believed to be conservative.
Providers: 1500
Engagements / Mo: 7
Revenue / Engagement: $140
Annual Net Income: $11,760
Local Clients: 90%
Unique Clients / Yr: Unknown
% of Population: Unknown
Massage – This group is not broken out by agency, independent, etc. Most providers work as independents but often 2 providers share a common facility. Average provider works 23 days per month and sees 3 clients per day.
Providers: 42
Engagements / Mo: 63
Revenue / Engagement: $87
Annual Net Income: $52,618
Local Clients: 90%
Unique Clients / Yr: 9,216
% of Population: 1.1%
Notes:
All stats are for female providers and male clients.
Revenue per engagement is average gross revenue.
Annual Net Income represents total take-home. Net income is gross annual income less costs including payments to agencies and drivers, incall location, advertising, phones, supplies, and transportation.
Local Clients is an estimate of the percent of total customers that comes from metro area.
Unique Clients / Yr is an estimate of the number of unique clients seen from the metro area. For instance, during 2001 a total of 32,366 men in the Twin Cities saw an Independent provider at least once which constitutes 3.8% of the population of metro area males between the ages of 18 and 65.
% of Population is an estimate of the percentage of men in the metro area aged 18 – 65 who saw a provider in this group at least once during the year. In Jun 2001 there were 834,000 males between the ages of 18 and 65 in the 7 county metro area.
Launce
