Times have changed and the adult business has really felt it too. Clients are much more careful about where they spend their money these days. Most of you are advertising on here, or sites like TER or Backpage, but many clients who come to town as tourists, or for trade shows or conventions - are looking ahead for who they want to contact before they even come to town. This leaves many of them doing web searches - but unless you have the time and money to invest in a very good website - that kind of leaves you out. There's the card distributors who are out there on the strip - but that's only going to reach the clients who didn't plan ahead. Besides, one agency reported having to spend $4000 a week just to get a return of $6000 a week.
Different times call for different marketing. If you post here on CL - then you all know that they are now providing information to LE. This is scaring off a lot of the wealthier, married, professional clients who don't feel like taking any risks. Some of you don't feel like using a credit card either to advertise here. Besides, you get flagged and then there's 100 other ads just like yours for a client to wade through.
We have a solution for you. Las Vegas Lust Magazine. We're going to print and distribute 25,000 hard copies monthly starting in January. While many of your businesses can't do a direct mailing to a client - we can. We're going to direct mail our magazine to the attendees of the upcoming trade shows, expos, conventions, etc. We can get lists of these attendees easily and mail it to them. This way they have information in hand they can browse through to make their plans ahead of time. If they've already booked with you before they even come to Vegas - they're less likely to be distracted by someone passing out a card on the strip or some girl at the bar.
We've also made arrangements for this magazine to be distributed at local strip clubs, massage parlors, cigar shops, golf shops, head shops, and other locations where men will be and notice the publication. This is going to reach the clients who aren't going online to look for entertainment. Not every potential customer goes online - so this is the perfect way to reach into a bigger pool.
We'll be advertising not only adult services - but also adult entertainment, shows, newest adult DVD releases, swing clubs, and anything else someone looking for adult entertainment might want to know how to find it.
In a survey we did of clients recently - we discovered that part of the trend towards them being very cautious with their money isn't that they don't want to spend a lot of money - they are just cautious about committing to any high amounts with an "unknown". For this reason - "meet and greets" are becoming very popular with the high paying clients. We've made arrangements to have a once monthly "meet and greet" party at a local strip club. There you will have parking, security, the bar, etc.
Along with inviting prospective clients to meet you - we'll be inviting those who would give you referrals - cabbies, bartenders, other agency owners, club owners, etc. It's easier for someone to refer you business if they've met you first. We've already located sponsors for this event that will allow us to make sure as many people as possible that would be of help to your business can be invited and assured to get a free drink on the house along with some gifts and prizes for their trouble.
There will be an online directory of advertisers for those seeking services online - but with us distributing a print publication - you'll be tapping into a whole new market.
You'll also have your ad distributed by the card distributors. Get the same distribution as the one agency said they got for $4000 a week. By pooling the ads and distributing the one publication - you'll get that same distribution for a fraction of that cost.
Don't worry if you don't have an ad designed - we include free graphic design in your ad.
Contact us for inclusion in January's premiere issue.
www.lasvegas-lust.com
If you need a website to go along with your ad - we're running a special on 5 page websites with your own domain for only $50. That offer expires December 20th.