Screw the herd, for me it is about the “why”.

Individuals in this industry like so many others follow the herd in whatever direction it is going.

You see this with touring locations and routes as many independents / agencies  mimic what others do blindly hoping for some random big score. Internally we call this success by fluke factor. Sadly, this is how many of the accepted beliefs, idea and policies of this hobby came to exist. Someone had an idea, someone else copied it without bothering to understand it or think it through and before long it became gospel.  The fact  many of these beliefs lead countless numbers  like lemmings off  the cliff is irrelevant. Our society has become so invested in treating symptoms, we no longer see the actual cause of an end result.