Pictures/videos are inherently protected; you don't have to stamp a copyright symbol or do anything to them! However, it does take work to pursue. I'd ask the lady to cease and desist, and if she doesn't, Kelly can ask BP to remove the ads. Technically the photographer/videographer owns the copyright, but they can relinquish that to the subject. Continuing to post copyrighted material actually has a high cost if legally pursued, and websites/ISPs are usually quick to remove disputed items, except for websites that purposely operate by stealing copyrighted material.