When some girls ran specials. I used to love to come look through the ads to see who I can see that otherwise I was priced out of or just wasn't willing at that level. I actually saw someone for years I first met when she had a special. Seems in these uncertain times specials would generate more interest thus more income. Pricing is subjective, and I have no issue anyone setting their rates. Just sayin'.

marketing 101

Like you, I met someone because she was running a special.  I saw her for ten years and when she retired, I hired her as an assistant.  After a few years, she moved back east but she still flies out from time to time to assist me.

Guys will hunt for any you had 2 years ago and think you are still offering it  

Not the case. There are known women here I saw when had specials and after. Same level of service. If you ethical you wouldn't do that. Plus leads to reviews more credibility.