I guess today we must turn off the -Shill-O-meter- and endure crass commercialism from every genre.  

  I have noticed where one particularly active genre of shills has a habit of stirring controversy via volunteer sacrifices and "ringers" such as "Beemer" immediately before and after "Shill-day Friday"; thus subsequently gaining added exposure for the “genre” on those additional days.

    Keep the “Sill-O-meter” calibrated, and set it at full gain again at Midnight; BP. ;