A friend recently brought up his problem of ‘coming’ to early each time he meets a new lady. He considers to consult a Physician about it. He is single, met a few working ladies as well as some women in another context. He was married for more than 10 years and lived strictly monogamously, according to him. I said to my knowledge it is ‘super’ common and normal to have a faster ejaculation when meeting a new sex partner, regardless of the context. A first time encounter increases the general arousal. I guess that most working ladies could confirm that clients are often very existed or a bit nervous, when visiting the first time. I said that I see no reason to run to some Urologist right away. I suggested to ‘practice’ again a few more time with the same lady and go from there. Expectations , worries related to sexual performance, being ‘programed’ about it, becoming ‘fixated’ on it will get you into a circle and diminish your joy. I further said, ‘forget’ about it when you meet someone the next time and accept it as a normal part of nature. ‘Normalizing’ such happenings when having sex is the ‘key’ to conquer the ‘self-programing’, I believe. Only if the problem persisted for months or years to come and would cause problems within a steady relationship (!), leaving yourself and your partner chronically unsatisfied, it should be addressed