It just happened to a companion who I see the other day. But this review was totally made up, even what he said they did she doesn't even offer some of the services that he said they did.. Guys don't realize or care how devastating it can be to a lady to make up a total false review and say things that she doesn't even do.  I guess most guys live in a fantasy world and it's about how juicy of a story I can make up.  Even for me I chose a few ladies because of the reviews said the ladies offered a certain service.  I booked with them and guess what they don't offer what more than one guy said they did.  I wish guys would be just honest with what happened.  For me it's a process to save up, research a lady and make a date.  It takes time because I have to be discreet.  Then you think you are going to get what a review said they he got and you don't it gets disappointing.  And most ladies get mad if you ask them upfront so don't even go there.  Then you read other post about high end ladies either threating you or bribing you with reduced services, ect just to get a perfect 10!  One lady who I saw I gave her a 7 for looks which is attractive.  I don't think that's insulting the category say appearance not personality how much fun are you bcd.  She was older as am I.  She emailed me and I guess it pissed her off that she was only a 7.  Perhaps 10 years ago you were but not today I thought.  You would of thought I said she was ugly which I didn't.  Everyone's version of a 10 varies as dose guys taste, looks type of women they choose to see.  Reviews are becoming a joke.  I think I'm done with waisting my time and money with variety.  I'll stick with the companion who's been taking care of me for a long time!

ER will remove fiction reviews but the ladies have to go through a process including contacting the jerk who wrote the review to inform him the provider takes exception to his short story and inquire just when and where this all happened. Normally there is no reply and TER pulls the bogus story but it hurts.
False reviews can and do effect their business. For example, a poor reviews will cause an immediate drop in inquiries Im told. Canceled appointments and no show increases.
A cost of doing business but very upsetting. The people that do this sort of thing to get back at a provider for who knows what persevied slight create real issues in a tough marketplace. Perhaps one day this sort of situation will happen to them so they truly appreciate how this "what goes around comes around thing" works for all