Before I started this biz, I skimmed through hundreds of escort web sites pretending I was a potential customer in order to see what worked and got my attention.

I soon noticed I had a short attention span and fell into a pattern of checking the pics first; if the girl was hot, I then looked at the rates, then I read some text (unless it was too wordy).  

If the girl wasn't pretty, I completely skipped the rest and checked out another site.

If the pages took too long to load, I gave up and went on.

If biographies were more than a few paragraphs long, it was boring to read. The FAQ type pages were boring as well. Hygiene reminder pages were insulting. Wish list pages were the very last to be read, and only then if the lady was attractive.

I can certainly see if important details are buried in long paragraphs of text, they may easily get missed.

I try and take the time to read all the important details on a website.  The problem for me is that I read lots of them in one sitting and I get the facts mixed up.