One must consider incentive for the sides that are involved.
Some things just cannot be done via positive reinforcement no matter how you slice it. For example, retail theft that is rampant in California is next to impossible to stop via positive reinforcement, yet I bet anything if you punish people for it by cutting off their finger or putting them into jail for significant time, negative reinforcement will work extremely well.
You can give ice cream sandwiches to a kid all day long so he doesn't stick his fork in the power outlet, or you can just watch him get shocked by it once and then he will know not to do it...and it will be more effective.
A lot of times trial and error and learning via failure is a lot more effective memorable and explanatory than learning via rewards. That's just how life is.
What is the incentive here for shills? Shills want to make money for the org/girl. They have monetary incentive. Anyone writing an honest review doesn't have such incentive and hence their interaction level will always be lower.
As such, your idea about rewarding a good review - guess what will happen? Shills will like their own reviews via other accounts and other means. Because they do it for money. It's impossible to compete when one sides incentive is $ or org favor, and another sides incentive is just goodwill towards other mongers. You can spend a lot of free time to fight it, but those whose actual job it is to write these reviews won't make it competitive.
Now let's talk about reviewers and trusting particular reviewers. It works well in a private group. But not everyone is in private group. Private groups are what ter is supposed to be. In private groups people aren't afraid to criticize girls, yes even by you Jensen.
Usually the way people peruse reviews is the following:. New face arrives. People want to know what she is like. Sure, they can wait until their trusted review reviews them but they could wait forever.
My point being, people read reviews on a provider whether they should see her. Not just use those who the trusted reviewers liked. And guess what reviews people see first of a new girl - that's right, shill/"insider" reviews.
I think the main purpose of TER reviews (or any other reviews btw) - is that the average consumer can get as much real accurate info as possible spending the least amount of time researching. That's the standard we should strive towards.
This is what happens when I travel to a city I know nothing about and open yelp - I want to spend very little time researching and find arestaurant that is rated highly and to my liking. I don't want to read into each reviewer and seer their history. I want to read each negative review first and see the worst case scenario. And then see best case and average case scenarios.
I can see how negative reinforcement can affect the shil reviews. I unfortunately don't see how positive reinforcement can affect reviews to be better. Those who write reviews for others already do it more or less. Those who write reviews to drum up biz and watch reviews like a hawk, are going to be the same ones propping their shill reviews. Simply because they have tangible incentive besides helping fellow mongers.