Allison,
Here is what I like in ads:
A). Yes the obvious of days and donation, but make sure all times you are available are posted;  many times a girl just lists her hourly rate and I may be looking for 90min to 3 hours depending on my schedule

B).  If the other parts of the ad interest me, I will read the bio or about me section

C). Photos are a must....full body and as close to what your face looks like without compromising your identity  

D). See answer C

E). I like to see the ads posted at least 2 weeks prior to the time you will be in town.  Even earlier is fine so if I really want to see her I can make sure my schedule is clear.

The last thing is to link the TER id/review so I can see past experiences  sand do some screening myself.

Hope that helps...have a great day!

Thank you for your thread, those are very good, well thought out marketing research questions. I wish more gentlemen would join in on this...it helps us providers to better cater to them and helps us run our businesses better.'

This thread could help us all :