It's a social networking application they are starting because they know it's the wave of the future....and there is a fortune to be made. They want to make it as easy to "connect" as many people as possible in the shortest amount of time.
Their least concern is "privacy"...or whatever people perceive it to be in the information age.

Frankly....it's no different than any software program or other type of online application.
There's no substitute for slowing down, reading everything, and being very careful when installing or signing up for anything.
That's also the way to avoid these 'toolbars' and other things we wind up with on our computers.

Yes...the way they are doing it is very sneaky. But at the end of the day...whom do you blame? We can be angry at companies that try to fleece us...but it doesn't remove the responsibility we have to avoid getting fleeced.

Just sayin'