When I first saw this, I thought maybe he kept lowering the price he was offering (lol), but that wasn't it.

There's a great mugshot of him at the full story link:
http://www.thesmokinggun.com/archive/years/2009/0327092sham1.html

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The Smoking Gun is reporting that ShamWow spokesperson Vince Shlomi was arrested in South Beach last month after an altercation with a prostitute.

The pair met at a nightclub and allegedly Shlomi paid $1,000 for "straight sex" with her. During which, she bit his tongue and according to Schlomi "wouldn't let go". This occurred around 4 a.m. in Miami, Florida.