A little old lady from Wisconsin had worked in
and around her family dairy farms since she
was old enough to walk, with hours of hard
work and little compensation.

When canned Carnation Milk became available
in grocery stores in approximately the 1940's,
she read an advertisement offering $5,000 for
the best slogan. The producers wanted a rhyme
beginning with "Carnation Milk is best of all."

She thought to herself, I know all about milk
and dairy farms.   I can do this!
   She sent in her entry, and several weeks
later, a black limo pulled up in front of her
house.  A man got out and said, "Carnation
LOVED your entry so much, we are here to
award you $2,000 even though we will not
be able to use it!"