Is it on her website and on her ads? If it’s not then it’s just for those getting news letter which is a general marketing trick . Stores and restaurants use this type of marketing too if you sign up for their newsletter then you get special rates. So not a trend that hasn’t already been in use.

when the economy is on a downturn (higher inflation risk of lost jobs) and providers are seeing less people.   It will vary, but in talking to some of the other gents -  Seems like their discretionary funds are going towards meeting other needs.   Im taking a break, also  providers reach out to me  with "specials" (discounts) on sessions.    

This is the 3rd  time I have seen this in 19 years.

Prices seem down a little.  Of course there were a lot of $1000+ rates that seemed more aspirational to me.