It is a chance to give an update on availability, so someone who may have been lurking/waiting for me to come to a specific area can make their final decision. It has worked for me.
Any time I have PM'd an OP about an ISO, a date has not once turned out. (Maybe one, I can't remember lol) And most of the time a bidding process starts. Literally "Well, I got two girls down to 250. What's your bid?"
Completely useless. But lurkers see it, and go "ding"! Wow, I've wanted to see Courtney for a while, and she just answered that OP's question, which was the same question I had... but I didn't want to annoy Courtney with a "when are you going to visit my area" email.
They pay full rate, screen thoroughly, and have been researching ME for a while, which is what I want. I want someone who wants Courtney specifically, so they can come back again and again.
That's my take on ISO's. Definitely a good thing if you're not answering every single ISO. I personally don't think being anything and everything is going to help business, unless you are looking to be someone available for anything and everything. Not necessarily a bad thing. But why not use the ISO that is something you specifically are available for as a chance to communicate to all who may already be interested?
Much better chance of it becoming lucrative IMO.
-- Modified on 9/23/2015 11:19:42 AM