In my humble opinion, this is the proper way to use the GFE code for all honest and professional hobbyists and providers:
Safe GFE = pleasant demeanor, maybe some kissing/cuddling, conversation, CBJ
GFE - YMMV = pleasant, kissing/cuddling, conversation, BBBJ is not for sure, the provider has to perform their own form of inspection and has to connect in some basic way with the hobbyist, or might even attempt an upcharge for BBBJ
GFE = BBBJ, some kissing/cuddling, but must be clean to get the bbbj, and some conversation.....but for sure if a provider claims GFE service they should live up to the standard of providing BBBJ unless there's uncleanliness or other obvious concerns
Ultra GFE = BBBJ, maybe greek, and some offer bbfs either as a YMMV or with an upcharge

Now while every provider owns their own body and should set their own rules, hobbyists should be informed of those rules so that expectations are met on both sides.  I have found that most providers who claim GFE are using it as a marketing ploy.  There are exceptions, but let's not be naïve here.  

No one should frown on other people's choices, but I agree with all of the comments here that call out how providers shortchange hobbyists' expectations by misusing the GFE term.  High priced providers should especially call themselves safe GFE if they are not providing BBBJ in my humble opinion.    I can't imagine any high priced provider being worth it if not providing bbbj.   Ooooops, I said it.  Let's see who flies off their meds on that one!