Normally when a commercial spot comes on, I get the scroll of the ad sponsor across the radio face.  Were they pulling our leg because its the comedy station, or are they actually advertising the site? In this age of cleaning your balls advertising, one can't be sure.

Personally I wish they would try to keep a lower profile, it's been my experience that when such sites start to get greedy they get more plubicity then they may want. IMHO
Doc

Been advertising on Howard Stern for years!