Hey guys!!

How important is the verbage in a lady's ad?  Are there certain words that get your attention?  Are others red flags?  What kind of info do you like the girl to have in her ad and is there ever too much verbage?  Is there anything that should never be in an ad?

Verbage isn't overly important to me, nor is a detailed resume about yourself, but whatever introduction or description is included should be well written.  No mix of lowercase and uppercase, text speak abbreviations, street lingo, or distracting graphics/animations.  A creative and/or cleverly written ad always wins bonus points.

The information I'm most interested in is location, rates, days/hours of availability, links to reviews, how you'd prefer to be contacted, a couple of representative pics and any specials for RS2K or TER members.

Ad verbage is like a qualification test--it doesn't do the selling (the rates and pictures do most of that), but it is something that can UNsell you if you mess it up.

A few random points:

- Keep it short and simple and readable.  I'm not going to wade through a 59-line wall of text trying to pull out the bits I care about.  I also won't read through thrashed punctuation and/or huge or multi-colored or flashing text.  The ad should look and read like a menu in a nice restaurant, not a myspace wall.

- DO NOT, under any circumstances, include one of those embedded sound player app things.  Like many guys, I browse at work and I don't want co-workers wondering why there is suddenly some sexed-up hip-hop sample blaring from my computer.

- Keep discussion of rates simple.  Ads that have a large number of upcharge add-ons, along with numerous specials come off as mercenary and are also just confusing.  That can only lead to protracted negotiations that neither party wants.  Most are OK with upcharges for very specific activities (e.g. anal), but trying to nickel and dime over whether I can touch your breasts isn't gonna fly.

Ideally, this whole section should be 1 line--not the 8-9 lines like we've all seen--so that I drop the envelope on the table when I arrive and we can get to business without ever even discussing rates at all.

- List hours and prep time.  Most girls are up pretty late, but its rarely clear if its OK to call at say 10 PM.  I've actually searched backpage and cityvibe for terms like "11PM" before.

- List specific deal-breaker requirements.  If you want a certain reference (RS2k, etc), say so.  Provide a nearby cross-street for your incall or list outcall areas.  If you won't do certain things, say so.  Basically, don't make me call you to find out information that would make or break your or my decision to meet.

- Drop the "you agree that you're not law enforcement" or the "this is only for time and companionship" disclaimer.  These aren't legally effective and so they just look naive and silly to those that know better.  Plus, some ad boards charge by the word, so its a waste of money.

- Pick a phone number and at least 1 photo and stick with them.  Most of us search google and/or tineye for other ads that use the same phone number/photo.  At least for me, when I see an ad from last year (backed up with reviews posted AFTER the date of that that ad on TER or the like) and that ad mostly matches a new ad, then I can feel pretty confident that the girl is legit.

If you're worried about giving out a phone number, or have to change phones often, get a number with a service like google voice.  You can set it up to only show that number to callers, and it can be reset to new phones as they come and go.  Plus, it would be very difficult to trace back to you since none of your personal information is associated with that service.  (You should have a special email account too, but thats a separate discussion).

Just some thoughts.  I'm sure other girls have even better pointers than I do.

-E

I agree completely with S-717's comments. The link to reviews is a must for me unless there aren't any, in that case either the ad or your website should really tell me why it's in my best interest to TOFTT! A pic in the ad helps but is not a killer if its not there - it might get my attention to investigate further whereas one without might be skipped over if I'm busy.

I am turned off by a lot of spelling or grammatical errors. Not a typo here and there but so many that they become distracting and show obviously that little time/thought was put into the ad. The specific verbage isn't that important to me, short and to the point is better than a novel. I would not use the ad to try to explain away anything bad that might have been said previously (like in a review) let 'you' do the only talking.

If website is member's only for pics and details then I don't care how the ad is written I won't be visiting.

All of what was posted above is all true. A poorly executed ad or web page can do more harm than good, but a well done one can get me very intrigued.

The presentation is a window that lets us see the lady's thoughts and attitude. Is she organized or scatterbrained, respectful or egotistical, etc, etc?

Photos and rates are the mechanical parts. A gent will be attracted or not, and you are in his range or not. But what you write and how you display it is what can clinch the deal. It's not the exact words, but rather the spirit of what is conveyed.

Before finalizing anything, ad or post, put yourself in the position of your intended recipient and look at it from his point of view. Ask yourself, What am I saying about me? Is this the message I want to convey? Is this reflective of who I am?

And proofread, proofread and proofread it again.

I pretty much agree with the above.

Red flags for me are the phrase "rates start at XZY" indicators of upselling. Bad grammer is a problem for me. Also don't have one of those ghetto soundtracks on your phone instead of a ring when I call. Assurances about how good you are are often not backed up by good reviews.

These are some very thoughtful responses and all are valid by my experience.

1. Make rates clear.  I agree that a rate range or using the phrase 'rates start at' is a warning that there will be upselling, and I personally stay away from that.

2. Grammar and spelling (e.g., "Maturbation Monday") are best if correct.  A proofreader is great, but alternatively you can do it yourself by going through your text reading it word by word backwards.

3. Make contact information clear and straightforward.  Email for me is best, and p411 or RS2k checks are ideal.

4. Photos should include some that don't look utterly professional, otherwise it gets suspicious that they might be fake.

5. If there are reviews, make direct links to them.

Just my thoughts!  By the way, you have awesome pictures and your clips on Tjoob show you to be stunning.  Drop me a line if you're ever in downtown Chicago offering incalls!