Has your friend tried to contact them and provide answers to there questions ?  I haven't used there service yet but got verified with them after answering a few questions.  I really agree with your statement  "  They completely dominate the reviews " .  It sure would be nice to have some new independent providers in the area.  
 Also don't forget  " Taste Of Soul " I have used there service and its hard to beat. Best of Luck          

I have visited twice.  You just follow their instructions. They screen you.  You will be directed to the apartment parking lot where a man will walk you to the apartment.  It is typically a  multibedroom with 2-3 girls working.  Typically, you only see the girl you are supposed to meet.  They have everything--towels, bottles of water.  You can take a shower before and after. It's about the most orderly and logical system you are ever going to find.  

The girl was great!

Website down.  Another one bites the dust?

Theirs not much other than HC in the Raleigh review board and its been that way for a long time.

Yes!  I took have read many reviews of their girls... and I took a leap last week and saw a girl. I posted a review but it's still pending. They are legit. The girl I saw was a little hottie, and the service was decent, but it was very much scripted.