When they are trying to start over and not what their old reviews to follow them for what ever reason.  
 The will throw that line out there.    
   
 It's just a was to entice guys to think they are seeing a new girls when they real are not.  
   
 It's more of a little white lie, but not real harm, it's not like they are post fake photos or reviews. Now that would be a real problem.