Second paragraph in the article refers to the current Count de Sade, known as Hugues de Sade:
Hugues said he is now in discussions with Victoria’s Secret for a line of Sade lingerie. “We are in the early stages, but the signs are promising.”

That's the end of that topic in this article, perhaps others can find more details.  I'll be curious just how far away from mainstream VS would be willing to venture along these lines.  Would they even carry a Sade line in stores or would it only be mail order.

And as irritating as it may be, my guess is the timing is due to the Shades of Grey films actually being accepted by audiences.  It feels like they're piling on to a trend instead of exploring sensuality, but that's their journey of discovery being driven by the dollar.

edited to add: Admins - feel free to relocate if BDSM board is not the right one for this

-- Modified on 2/27/2015 9:29:20 AM

The vampire and zombie eras are behind us and BDSM is in ascendance.

It's actually overdue. BDSM has been around for a long, long time folks.