I absolutely agree with sailor66. It's a fantasy, ladies, please at least seem interested in us gents. We want to be the center of your attention for the short time we are together.
I would add if the lady has three pages of rules/regulations/disclaimers on her website that she wants me to read before we meet, that's an indication we aren't a good match. If she has a no-review, cancellation, security deposit, etc. policy then that's a warning sign for me. Too much rigidity, scripted behavior, or control freakness (heh) is a turnoff for me.
Also if her communications are short, impolite, or excessively delayed then we probably won't hit it off well either. As I am a sucker for a funny or flirtatious message.
I find it interesting that you were advised to participate in the boards. I think that could be a whole discussion in itself... why, how, when, and where you should contribute. There are those that say any publicity is good publicity, but I'm not one of them. Ladies that are thoughtful, funny, kind, and helpful always catch my attention. Saying something interesting can start a series of pm's that can lead to a date that might not have occurred if you are a shy wallflower.
Social media, board presence, and online persona are all tools that have a very interesting dynamic. They are powerful - and can be a great help to your business if used in a positive way.