What things do you gentlemen consider to be the most important? Photos, personal description, layout, optimized for mobile viewing, etc? Do any of these things typically have an effect on who you do or don't book with? If so, why?  
I recently found myself wondering these things when browsing through different sites.

The pics first get my attention but then I also read the website and reviews. Personality means a lot to me.

Thank you, handsome! Your input is always appreciated!

New pics look great!!

I'm glad you like them! I still have more to post too!

A combination is definitely what does it for me.  Having things well laid out and with no guessing of rates (definitely no contact me for details) is a major plus.  One thing that I absolutely hate is when you click on photos and it tries to get to buy a freaking membership to view almost any photo(s).  I really like when some ladies will have password protected area (free from lady) with some more revealing photos or videos. After a few emails back and forth having that password to see a full nude or two definitely helps as well.

Good luck Jesse.

I would also add that if you are posting an ad on TER, please, please, please put a picture in the ad, especially if you are visiting another city where you are not well known.  At least put a link to your website as a bare minimum.  If I don't see a picture or a link to a website, the odds of me going further to book a session is very small.

These are all great things to know and ideas!  

This makes a lot of sense! I can't say that I'd feel differently if I were on the other side of an ad.

Not so much for me what I like. Variety is the spice.  But what will drive me away faster than anything is password protected photos only.  Don't mind a gallery or two, but not all.   bigdell

Photos are most important (shocker - lol).  Having lots of them showing different styles and aspect of your personality is important.  Be sultry and seductive in some and friendly (think girl next door) in others.  And by friendly - I mean smile.  If you show your face, please capture a pretty smile or two.    Please throw us feet lovers a bone and have a nice footsie pic in there somewhere.  Well, maybe that's just me.  Lol.  Too many shoe pics and not enough bare feet in general.

Think of your website as a virtual meet and greet for your prospective clients.  Tell us a little about your personality, the things you like, and if there are any things you especially like to see in a gent.  But please don't put a long list of do's and don'ts - that is a real turnoff.  You definitely don't want guys to come away from your website thinking "control freak" or "rules lawyer."  

I'd recommend also if you have a hectic schedule and you only entertain certain days and times to let that be known.  Some ladies do that on weekly ads, or p411, or through their website - but it is good information.  A few times I've been disappointed to find out that after going through the introductory phase of a relationship my hectic schedule is basically incompatible with a provider's.  It would've saved us both a lot of time if she had put on her site "I am only available on Mondays between 7:12 pm and 7:23 pm."  

Remember that your site is your photo gallery combined with your elevator speech to potential clients.  Let us know why we should spend time with you.  I think for most guys the pics are 90% of it, but then close the deal with your own personal flair.  Are you a girl next door, kinkster, role play actress?  Maybe all of the above?  Let us know who you are and what you like.  And what kind of gent you might click with.

PS:  I checked out your website and I like it very much - especially the pictures.    I definitely think you are on the right track young lady.

END OF MESSAGE

I might also add that while a website is certainly an important aspect of marketing - I think that word of mouth/social networking is very important as well - for me, probably more important than the website or ads.  Anyone can do a good website... and in this business, trust is everything.

A website doesn't do diddly for trust.  If good people know you, I am much more likely to extend that trust.  

I have heard some good things about you - so, as E-realm sez.... you are on the right track

Thank you both for the very insightful, helpful, and positive feedback! These are all great things for us ladies to know!  

Hey - you flirt your way and I'll flirt mine.

Uh...  sorry...  Did I say "flirt?"  What I meant was "advise."

And my adviserly skills are worth every penny you pay for them too.

PS:  Good point on trust.  I would say that in the hobby (as in the real world) you are only as good as your reputation.  Which applies to providers and hobbyists alike.

And don't listen to that cad Mongo.  I used exactly the right number of words to make my point.
Well, more or less...
If ten words is good then twenty words is twice as good, right?