I find myself in deep concentration about the significance of such a breathtaking discovery.  Then, after a few more tips of the wine glass, I conclude my vast pondering with yet another question.  "Who gives a shit"?

of coarse I assume you asked them

client base.
The agency stuff is whatever...payback, marketing, sharing whatever.
part of the who;e agency thing.

Not sure why that's appealing. Unless you are 16 of course.