Don't you hate it when a listing has a slew of positive posts, but when you dig down each 'reviewer' has only one--maybe two posts in total.  Witness that midtown-west Asian agency discussed below or the one at the link below.

One feature I like on eBay is when it displays a user ID it shows a count of positive feedbacks received.  For TER it could show the reviewers ID and a review count such as:

  anicejohn(40)

Or possibly the review count and whitelist count.

  exlurker(40/4)

What do you all think?  Good idea?